Not Just Clicks
Marketing Is A Magical Kind Of Art
Marketers and strategists have dissected consumer behavior and influence for decades. Models like AIDA or the marketing funnel were born to guide brands through complex decisions. But the lack of consistent, passionate discourse within the gaming industry often strips these tools of their creative potential.
Frameworks can point the way, but without genuine dialogue and shared vision, they fall short. In gaming—where emotion, story, and community collide—marketing deserves more than formulas. It needs heart. It needs players at the table.
This manual, created with great care for the video game developer community, is a comprehensive guide for indie creators, small teams, and large studios, regardless of marketing experience. Packed with references and strategies, it offers ideas to improve your game, boost its visibility, and help it stand out in a competitive market. Whether you’re starting out or experienced, this guide will inspire you to take your project to new heights and ensure it gets the recognition it truly deserves.
This space, created with a passion for the world of video games, is dedicated to sharing insights about the industry — from emerging trends and design strategies to studio analysis, game mechanics, and new releases. Through articles on LinkedIn, I write for both developers and curious gamers, aiming to spark conversations, provide value, and better understand where the industry is headed. If you’re interested in video games beyond just playing them, you’ll find ideas, reflections, and resources here to help you see them from a fresh perspective.
